By Jaroslaw Adamowski
June 4 – Czech football association FACR has signed a sponsorship deal with betting operator Synot which will replace the Gambrinus beer brand as the title sponsor of the country’s top tier league.
The four-year contract has an option to extend it by a further four years. Synot is scheduled to replace Gambrinus this June.
“I’m very happy that we managed to complete the negotiations with such an important partner,” said Miroslav Pelta, chief executive of the Czech football association. “Synot is an important partner which will significantly contribute to the development of the Czech top league.”
“When we found out that the current partner of the Czech top league is leaving, we decided this was a very interesting opportunity, not only from the point of view of marketing … but also as a way of supporting the most popular sport in the Czech Republic,” said Neofytos Neofytou, chief executive of Synot.
The amount of the Synot deal was not disclosed by the football association. However, local daily Mloda fronta DNES reported that the new contract is worth more than the previous deal, under which Gambrinus paid the league about 50 million krona (€1.9 million) per year. The beer brand served as the league’s main sponsor for 17 years.
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