May 30 – West Ham have planning approval to instal Europe’s largest in-stadium digital screen at the Olympic Stadium as part of a wrap around the stadium carrying the club’s colours and logo.
West Ham make their controversial move to the revamped stadium this summer with their opening game at the stadium being against Italian champions Juventus on August 7, the week before the Premier League starts.
The high-definition (HD) screen will measure 83m wide by 12m high, and will be flanked by 68 12m high fabric panels similar to those used at Wembley Stadium, the Emirates Stadium and Celtic Park.
A West Ham statement said: “The approved designs will set a new benchmark in world stadia, adding another marquee feature to an already iconic venue. For West Ham matches, Hammers fans will be able to enjoy clips of their heroes past and present as they make their approach to the world-famous venue they will call home from August.”
The panels will contain five West Ham United crests measuring 6.8m high and 7.5m wide, as well as other signage and branding for West Ham and the Stadium Sponsor, and will be uplit at night.
Commercially the screen will provide a boost to sponsor sales for West Ham and other events, providing a year long digital platform for content, information and promotional material.
West Ham will rent the stadium for just £2.5 million a year on a 99-year lease. The stadium has just been converted from an athletics facility to a football stadium at a cost of £272 million, of which the club has contributed £15 million.
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