December 13 – LaLiga has added Iranian telecommunications company Irancell as a new regional partner. Irancell has more than 230 million customers in 22 countries across Europe, Africa and the Middle East.
“This agreement amplifies further the global recognition of LaLiga brand all around the world and help us to connect and engage further with our millions of fans in Iran in very innovative way,” said LaLiga’s corporate managing director Javier Gomez, pictured with Alireza Ghalambor Dezfouli, CEO of MTN Irancell .
Iran is an important football market in Asia and has qualified for all of FIFA’s tournaments (age-group championships, Beach Soccer and Futsal) as an Asian Football Confederation (AFC) representative. Iran was the first country from the AFC to qualify for Russia 2018.
LaLiga has a strong following in Iran and the Spanish have strategically targeted what is a committed and passionate football market for a content-led growth for its brand.
“Associating LaLiga with the leader of Telecom in Iran allows us to innovate in terms of content production and content distribution. This is a world first sponsorship and telco content agreement for LaLiga and we are honoured to undertake this disruptive journey alongside a great company such as MTN Group and MTN Irancell,” Gregory Bolle, LaLiga’s head of global partnerships.
LaLiga’s internationalisation is on a fast track. With the league now watched in 182 countries worldwide with a global audience of 2.5 billion spectators, it has now opened nine offices globally. Those in Madrid and Barcelona are supplemented by office in Belgium, Nigeria, South Africa, the United Arab Emirates, India, two in China, and one in Singapore.
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