October 17 – Germany’s Continental Tires has extended its sponsorship with the Chinese Football Association (CFA) and its national teams.
The tyre brand first signed with the CFA in 2014 in a four-year deal, its first with an Asian federation. Continental are already a partner of the Asian Cup.
The 2014 deal made Continental the official tyre partner of all seven Chinese national soccer teams, including the senior men’s team.
The extension of the deal was announced at a signing ceremony yesterday in Nanjing before an international friendly match between China men’s national team and Syria.
Continental has targeted China for growth and now has 27 manufacturing bases, 17 research and development centres and more than 25,000 employees in China. Member of the Executive Board of Continental and Head of Tire Division, Nikolai Setzer, emphasised the importance of the Asia Pacific region, especially China, for Continental Tires’ growth and the company’s commitment to the market.
No value or term was given for the renewed deal.
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