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April 30 – England have appointed an independent search marketing consultancy to try to gather more support on the internet for its bid to host the 2018 World Cup.
Reform will be tasked with maximising international traffic to the England 2018 website in the build-up to the vote to decide the host country at a FIFA meeting in Zurich on December 2.
Since the website launched in May 2009, visitors from over 145 countries have registered their support for the England bid, and Reform claim they will use their experience to secure superior international search engine results during the bid process.
Amanda Davie, the managing director of Reform, said: “Developing an international web presence is an integral part of England 2018’s plans to generate mass interest and support for the bid.
“SEO (search engine optimisation) is the foundation channel of any international digital strategy, with search engines being the first point of call for any football fans looking for information on future World Cup tournaments.
“So we are proud to play an important role in helping England 2018 in its attempts to win the World Cup bid.”
England have placed a lot of emphasis and invested a lot of money in its digital strategy.
Jo Vertigan, head of digital at England 2018, said: “Reform will provide us with a broad international capability ensuring that we can communicate our messages to supporters of the bid across the world.
“Their expertise in this sector is key to the digital strategy we are delivering.”