July 12 – Boutros Boutros (pictured left), the senior vice-president of corporate communications at airline Emirates, is the latest speaker to commit themselves to Leaders in Sponsorship, the world’s most exclusive sport sponsorship taking place at Chelsea on October 6.
Boutros is involved in all marketing and communications activities across the globe overseeing advertising, sponsorships, media relations, events and merchandising.
The panel discussion will cover Emirates sponsorship campaigns and strategies in relation to other high profile Club sponsors.
Emirates sponsor the FIFA World Cup, The AFC, The Cricket World Cup, The Rugby World Cup as well the richest horse race in the world, The Dubai World Cup.
Emirates also sponsor with some of the biggest clubs in European football including AC Milan, Arsenal, Paris Saint Germain, Hamburger SV and Olympiacos FC.
The 2004 deal with Arsenal that included naming rights to their new stadium and was the biggest sponsorship deal in English football history.
Boutros said: ”I am delighted to be joining a panel discussion at Leaders in Sponsorship examining the latest global trends, and look forward to exchanging ideas with the other brands and sponsors attending.”
James Worrall, chief executive of of Leaders in Football, said: “Boutros has a global role at one of the truly global organisations in sports sponsorship and we are delighted he will be joining other leaders in the world of sponsorship.”
Leaders in Sponsorship provides an opportunity to learn from sponsorship leaders on subjects such as activation, evaluation, negotiation and innovation and the latest trends catching the attention of the leading protagonists.
It takes place on the opening day of Leaders in Football, the world’s most exclusive football business event.
For further information, email moc.l1734829482labto1734829482ofnis1734829482redae1734829482l@yri1734829482uqne1734829482 or call +44 (0)20 8545 1595.