January 11 – One of the world’s leading full-service hospitality agencies has been appointed by Coca-Cola to support its hospitality and ticketing programmes at Euro 2012 in Poland and Ukraine.
PROSKE|sports’ role will include the management of more than 14,000 tickets and packages during the 31-match UEFA tournament, including VIP and consumer programmes and all hospitality activation for local markets.
Managing director Rene Proske said: “We feel honoured and privileged that Coca-Cola has chosen PROSKE|sports to be their partner of choice.
“This is a great success for us and it underlines our position as one of the leading global providers of corporate and sponsor hospitality.
“We have focused all our attention on working with Coca-Cola at Euro 2012 and we are delighted to provide first class hospitality for one of the world’s leading brands.
“We already work in Poland and Ukraine and employ nationals from both countries so we have in-depth local knowledge in what is a burgeoning international market.”
Head of sports Dr Andreja Wieser added: “We have already secured the best possible venues and partners to ensure that Coca-Cola enjoys first-class service.
“Proske is a one-stop shop for hospitality and Coca-Cola knows from our work with them in the past that we will deliver an unforgettable experience.”
PROSKE|sports also provided sports hospitality for Coca-Cola at the FIFA World Cup 2006 in Germany and the UEFA Euro 2008 in Austria and Switzerland.