West Brom ditch Umbro for Adidas kit deal

Peter_Odemwingie_West_Brom

By David Gold

May 30 – West Bromwich Albion have penned their biggest ever kit deal by opting to sign a new agreement with Adidas rather than Umbro.

The deal could be worth £1.5 million ($2.4 million) per year, and comes after a five-year association with Umbro.

The Midlands outfit have been relegated from and promoted back to the Premier League several times in recent seasons, but this year they comfortably survived in the top flight.

Having finished in 11th place this season they claimed £8 million ($13 million) in prize money from the Premier League.

Their current deal is worth £1 million ($1.6 million)per year, and the club’s new kits will be officially unveiled following the conclusion of negotiations for a new sponsor.

Homeserve signed a one year deal last summer and so club officials are looking at their options.

The new kit should be out in time for the start of the club’s pre-season tour, which begins against Portland Timber in the United States in July.

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