By Emily Goddard
August 4 – PROSKE sports has appointed Christian Fuchs as an account director for its client UEFA TOP sponsor Coca-Cola, with a primary focus on supporting the hospitality and ticketing management programmes at Euro 2012 in Poland and Ukraine.
Fuchs, who performed a range of hospitality functions at the 2006 and 2010 FIFA World Cups, the 2008 UEFA European Championships, the UEFA Champions League and the recent FIFA Women’s World Cup, joins PROSKE after a six-year spell at cip sportsmarketing, where he ran hospitality programmes for Adidas.
“I am delighted to be joining such a dynamic and exciting company as PROSKE and I believe I can play an integral part in helping the company to build on its position as one of the leading providers of sports corporate hospitality around the world,” he said.
“I will be looking to bring my international knowledge of developing hospitality programmes in new territories to my role with PROSKE sports and in particular for Coca-Cola in Poland and Ukraine.”
The arrival of Fuchs is the latest high profile hire by PROSKE sports since its appointment by Coca-Cola for Euro 2012 and follows the arrival of Lindsay Gomer as Managing Director.
Gomer said: “Christian has a wealth of high level and international experience which will add to our full-service hospitality offering as we work with Coca-Cola to deliver their UEFA Euro 2012 programmes.
“This is the biggest international sporting event Poland and Ukraine have ever staged and having someone with Christian’s drive and enthusiasm, not to mention his insights into major sporting and in particular football events, will prove to be invaluable in the months to come.”
Following its appointment at the beginning of this year, PROSKE sports’ role for Coca-Cola at Euro 2012 includes the management of tickets and hospitality packages for the 31-match tournament, including VIP and consumer programmes and all hospitality activation for local markets in Poland and Ukraine.
Contact the writer of this story at zib.l1734959756labto1734959756ofdlr1734959756owedi1734959756sni@d1734959756raddo1734959756g.yli1734959756me1734959756
Related stories
January 2011: Coca-Cola appoints PROSKE|sports to handle Euro 2012 hospitality and ticketing