By Andrew Warshaw
February 8 – Manchester United have signed a three-year sponsorship agreement with Bulgarian telecommunications company Globul, offering the club’s fans in the eastern European country mobile phone access to exclusive news and interviews.
The deal, highlighting the growing global influence of information gathering over mobile networks, coincides with reports that United’s Bulgarian striker Dimitar Berbatov (pictured) looks set to have his contract extended.
United are the most popular foreign club in Bulgaria and the partnership will be developed in both Bulgarian and English.
United’s commercial director Richard Arnold said: “We are pleased to have established a partnership with Globul, a company that not only has strong links to football in Bulgaria, but also shares the club’s ambition to be the best in its field.”
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