By David Gold
April 21 – Orange has agreed a partnership with Sony Mobile Communications to run competitions for the European Championships, co-hosted by Poland and Ukraine this summer.
Sony is a key sponsor of the UEFA Champions League and the FIFA World Cup, while Orange is an official global partner of Euro 2012 and sponsor of both the African Nations Cup and the continent’s Champions League, and has previously held broadcast rights for French football.
Together they will offer online competitions and in store promotions, as well as live events in the 11 European countries Orange serves.
There will be offers for Orange customers, including the Orange Supporters’ Cup, with prizes including match tickets and smart phones, similar to competitions they run already during the African Nations Cup.
The deal is Orange’s first pan-European sponsorship and takes in Spain, France, Britain, Poland, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia.
Yves Maitre, the senior vice president of mobile multimedia & devices at Orange, said: “By working with our partner Sony Mobile Communications, we are able to offer our customers and football fans across Europe even more opportunities to win tickets, courtesy of Orange and great prizes such as the Xperia S smartphone.
“At Orange, we aim to support our customers’ passion, and through partnerships like this we will bring Euro 2012 to life for fans – helping them to share their Euro 2012 experience with friends and family whether they are at home or at the tournament.”
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