December 13 – Highlight Event & Entertainment AG group of companies, which owns TEAM Marketing, the exclusive agency of the UEFA’s club competitions, has extended another major agreement, this time with the European Broadcasting Union (EBU) through its Highlight Event subsidiary.
Highlight Event will support the EBU in building a new marketing communication platform around the Eurovision Young Musicians Event, organised by the EBU for 30 years and a leading international competition for young classical musicians.
The EBU and Highlight Event have further agreed to take-on the merchandising activities for the Eurovision Song Contest 2013 in a joint-venture to further develop and promote the Eurovision Song Contest brand.
It has been a good week for the Highlight group and its subsidiaries.
TEAM Marketing, has just announced an extension of its UEFA representation deals for the UEFA Champions League, Europa League and Super Cup.
Highlight Event AG emerged from the Music Division of TEAM Marketing and was taken over in February 2012 by the Highlight Event & Entertainment AG group.
EBU/Eurovision, with members in 56 countries, is the world’s largest and most powerful association of public service media organisations.