August 2 – Wells Fargo has become the exclusive retail banking and commercial lending sponsor of MLS following a deal struck with MLS commercial rights agency Soccer United Marketing (SUM).
No value or term of the deal has been announced except that it is a multi-year sponsorship.
Wells Fargo will have the rights use MLS intellectual property and the deal includes pitch signage during nationally televised MLS broadcasts. The bank will also have branding through a number of grassroots initiatives including being the co-presenting partner of MLS Futbolito, MLS’ national series of 4v4 amateur soccer tournaments.
“With our coast-to-coast presence, the time is right for Wells Fargo to invest in a national sports marketing sponsorship that allows us a unique and ownable platform for engaging new and existing customers, increasing our overall brand consideration and continuing to support community initiatives in the markets where we have customers and team members,” said Jamie Moldafsky, Wells Fargo chief marketing officer, on the MLS website.
“We are excited to welcome Wells Fargo to the MLS family,” said Kathy Carter, president of SUM. “Soccer fans are passionate, loyal and community-oriented – qualities that Wells Fargo and their team members share and embody every day as they seek to help their customers succeed financially. We look forward to partnering with Wells Fargo for many years to come.”
Contact the writer of this story at moc.l1734831458labto1734831458ofdlr1734831458owedi1734831458sni@n1734831458osloh1734831458cin.l1734831458uap1734831458