By Mark Baber
September 16 – PSG have further strengthened ties with Qatar, signing a sponsorship with the Qatar-based communications company Ooredoo who will sponsor Paris Saint-Germain in a deal focused on football coaching for youth. The deal will run through to 2018.
Ooredoo and Paris Saint-Germain will launch a community coaching programme across the Middle East, North Africa, and Southeast Asia including football clinics for young people.
The Ooredoo logo will appear on the backs of Paris Saint-Germain team shirts and on the sleeves of their training kits and on the Parc des Princes Stadium pitchside LED system. The team’s training complex ‘Camp des Loges’ will also be renamed the ‘Ooredoo Training Center’.
Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, chairman of Ooredoo, said: “Football brings people together from all nations and all walks of life, and we have found a great sponsorship partner in Paris Saint-Germain.
“Through our talks with the club, we have come to know them as a team that is keen on bringing football to new markets, committed to developing communities and is passionately connected to their fans. We share these values, and look forward to a long and mutually-beneficial partnership with Paris Saint-Germain.”
Nasser Al-Khelaifi, President of PSG said: “Paris Saint-Germain and Ooredoo both have set high goals in reaching audiences around the world. This sponsorship will enable us to reach out to new Paris Saint-Germain fans in markets with large youth populations that follow and play football. We also look forward to using our global reach to give back to communities through our shared community coaching programme.”
Ooredoo’s customers will receive access exclusive Paris Saint-Germain content including behind-the-scenes footage of the players and free ticket giveaways.
Ooredoo (meaning ‘I Want’ in Arabic) is the brand name introduced by Qatar Telecom to replace ‘Qtel’ on February 2013. The company is the exclusive telecommunications provider in Qatar and has previously sponsored the Qatar Olympic Committee, the Arab Games 2011 and the Asian Games 2006 as well as currently sponsoring the 2013 Jeux de la Francophonie (7th Francophone Games) in Nice.
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