By Alexander Krassimirov
April 8 – Bulgaria’s CSKA Sofia registered their slowest day on the stock exchange yesterday, with the club only managing to sell 3,380 shares of their newly available shares. Having started with high hopes, the sales have dwindled with concerns now that the club will miss its sales target.
So far 193.144 shares have been bought, raising BGN579, 432 (€289,716) for the club. This is made up of just over 3,000. The club has previously announced that to be successful, the campaign needs to sell at least 1.4 million shares .
A few days ago the club extended the deadline for the public offering of shares until May 19.
CSKA has undertaken various campaigns to encourage fans to be more active and buy in. The Reds has released a special video (https://www.youtube.com/watch?v=N1rC0gWlVE4), which invites supporters to participate. The ad is on all major TV stations in Bulgaria .
A few days ago members of the parliamentary fan club of CSKA also bought shares. The coaching staff of the Reds and some of the players also already own packages.
The club has said it hopes that the larger investment groups and wealthy businessmen will buy shares as the deadline for the end of this first round comes closer. It is expected that Bulgarian stars like Dimitar Berbatov, Hristo Stoichkov and Stiliyan Petrov – all former players in Bulgaria’s most successful club – will take up share packages.
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