October 15 – The Freestyle Football Federation (F3) is launching a series of animated characters from Northern Creative Studio to promote the sport in digital media ahead of the World Freestyle Football Championships taking place in London on October 22.
Based around F3’s slogan ‘All You Need Is A Ball’, the characters feature in a series of animated shorts “embodying the free-wheeling fun spirit of freestyle”.
“Our sport isn’t football, it’s freestyle and it’s fun – and these new characters capture that spirit for digital media,” said F3 President Daniel Wood. “Freestylers are individuals, they’re creative and they’re passionate about the ball. With Anton, Max and their teammates, Northern Creative Studio is giving us characters who are just like our players – they live for freestyle and play anywhere.”
The Freestyle Football Federation has a network of over 90 federated countries and over 3,000 registered members. Its F3 World Tour is a series of World Championship events visiting major cities around the world with the top 16 freestyle football athletes, as determined by the World Rankings, going through to the finals at Indigo at the O2 in London.
“We are really tickled to be kicking off a partnership to tell the freestyle story online and via social media,” said Northern Creative Studio founder Mark Solomon, who was the editor of Hollywood animated features such as Tim Burton’s Frankenweenie and Chicken Run. “Freestyle is all about engaging with young people as participants and audiences and, working with the F3, we’ve created characters they can identify with.”
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