December 8 – FIFA is to plough the $1.5 million generated from 2014 FIFA World Cup Brazil commercial public viewing fees back into its Football for Hope social development programme.
FIFA issued 257 commercial public viewing licenses globally for the summer World Cup. The licenses are charged for the right to show live match coverage at public events. FIFA also issued 1,597 non-commercial, free public viewing licences.
The Football for Hope programme supports grassroots organisations that use football as a tool for social development. Organisations can apply once a year for a grant
In January 2014, FIFA announced financial support of $1.05 million for 2014 for 26 community-based programmes in Brazil. Worldwide 108 football-related social development programmes will benefit from the programme’s financial support in 2014 at a cost of $3.1 million.
Since 2007, FIFA has supported 447 programmes in 78 countries, working in areas such as education, health awareness, youth leadership and empowerment.
“For FIFA, it is important to invest in social development projects and to contribute to a positive legacy of the 2014 FIFA World Cup in Brazil and abroad,” said Niclas Ericson, Director of FIFA’s TV Division.
“We will channel these funds through our Football for Hope initiative to give community organisations the support they need to improve the lives of young people. We would like to extend our thanks to all the broadcasters and public viewing organisers that supported this effort.”
The $1.5 million generated by the 2014 World Cup is an advance on $975,000 raised in 2010 from public viewing revenue. That money was also invested in Football for Hope-supported projects.
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