January 27 – Manchester United have signed their first online financial services partner, aimed at exploiting their estimated 659 million fanbase worldwide.
The deal, for an undisclosed amount, is with Swiss online financial and trading services provider, Swissquote which specialises in online banking. services include online trading, foreign exchange as well as online private banking to its network of retail and professional customers.
Established only in 2000, Swissquote has more than 500 people across seven offices in Switzerland, UK, Dubai, Hong Kong and Malta and its headquarters in Gland.
The core objective of the sponsorship will be to communicate to United’s non-UK fans, especially for foreign exchange services.
Manchester United Group Managing Director, Richard Arnold said: “Swissquote is one of the top ten largest Forex brokers in the world … The technology and services they offer are superior to anything else available, offering customers the ability to take their finances into their own hands.”
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