By Paul Nicholson
March 16 – Manchester United continued their dominance of the Premier League Twitter chart for the fourth consecutive week, putting on more than 44,000 new followers, more than 7,000 more than nearest rivals Chelsea and Arsenal.
The Insideworldfootball Premier League Twitter rankings show that over the past four weeks Man Utd have put on almost 30,000 more new followers than Chelsea and Arsenal. Though overall they are still 900,000 followers in total behind table topping Arsenal, though it is significant the gap is closing every week.
What is perhaps more concerning for United’s neighbours, Manchester City, is that the red side of town is growing on average four times faster than the blue side despite City being the reigning Premier League champions and being paced above them in the league.
City’s Champions League clash at Barcelona this week, where only a remarkable win would put them through to the next round, will be a benchmark of how popularity on Twitter can change. Conventional thinking would suggest that if a win was achieved, then City would see a leap in followers – but would it be four times their weekly average to match the average weekly gains of their red neighbours? City will have to win for us to find out.
At the bottom of the table, Burnley have at last broken through the 100,000 followers barrier. A week in which they managed a 1-0 win over Manchester City – who gained five times as many followers on Twitter.
Places 13 to 20 in the table were covered by just 447 followers with Burnley in 20th with 1,440 new followers and Swansea City in 13th with 1,887.
In terms of most tweets made, Chelsea, perhaps most surprisingly with their continued adverse publicity and Champions League failure, found the most to tweet about with 342 new tweets.
Source: Insideworldfootball.com
Generally it was a slower week for tweets – roughly half the total of the previous week, though Everton were a bit more chirpy than usual in third spot, presumably buoyed by their Europa League win.
Source: Insideworldfootball.com
Source: Insideworldfootball.com
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