April 8 – Manchester United have extended their partnership with insurance giant Aon into the Pakistan market with an insurance affinity programme, the first in the region.
Aon was previously Man United’s shirt sponsor before passing over to Chevrolet but moving on to the sponsorship of the club’s training ground, now called the Aon Training Complex.
Aon swapped match day sponsorship for training kit and the naming rights to the Carrington training ground in an estimated £120 million ($183.6 million), 8-year deal which started this season. It is unclear whether Aon’s rights extend to the Pakistan promotion or if an additional deal was struck with the club.
The promotion, titled ‘United We Go Higher’, will take the form of complimentary personal accident cover in Pakistan.
Each purchaser of a Haier Mobile smartphone will receive the accident cover distributed in the form of an Aon and Manchester United branded insurance card. Each limited edition collectable card will feature an image of one of United’s first team players.
Buyers will also be entered into a prize draw to win Manchester United prizes and experiences.
Manchester United Group Managing Director, Richard Arnold said: “Pakistan … is an important market for Manchester United, one we wish to explore further, and we are proud to already have close to 4.5 million followers in Pakistan. With the help of our longstanding partner, Aon, we hope to further engage with these fans through the excellent insurance products being offered.”
Khurram Alikhan, CEO at Aon Pakistan, said: “We’re delighted to be launching our first Personal Accident cover with Manchester United in Pakistan. Leveraging our global partnership with Manchester United, ‘United We Go Higher’ creates a unique opportunity for fans to win a number of coveted prizes including a trip to Manchester and the chance to meet their favourite players.”
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