June 16 – Digital developer Chroma Sports has built a new user interface for the launch of new TV and online gambling service Win Cash Live.
Win Cash Live is a video-led interactive play-along service targeting a predominantly female audience and the rise of television viewers using a second screen tablet or mobile.
The live streaming channel launched in May 2015 and delivers entertainment programming, with TV-show based gambling, celebrity games and simple sports markets. It also delivers casino games.
Chroma worked closely on the project with OpenBet, who recently announced a three-year deal to provide their gambling platform to Win Cash Live.
Ashley Faull, founder and CEO of Win Cash Live’s parent company, Lean Forward Ltd, said: “Our interface seamlessly combines live streaming, in-show gambling and easy-to-use gaming in a way that is sure to please our audience.”
Paddy O’Clery, Chroma Sports CEO, said: “This exciting partnership with Win Cash Live has enabled us to demonstrate our unique brand of digital design, development and a deep technical integration with a leading gambling platform provider.”
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