By Ben Nicholson
July 2 – Whilst the Women’s World Cup in Canada is attracting record numbers of spectators, Fox Sports are capitalising on the growing market for women’s soccer in North America by securing a broadcasting deal with the National Women’s Soccer League (NWSL).
Fox will televise three regular season games, both semi-final playoff games, and the final NWSL Championship Game on October 1. Additionally, four other regular season games will be available online and on tablets and mobile devices through the FOX Sports GO app.
Of the nine teams in the professional US league, Portland Thorns FC, featuring World Cup stars Alex Morgan of the US, Jodie Taylor of England. and Christine Sinclair of Canada, will get the most exposure. Two of their regular season games will be aired on FOX Sports 1 and another two will be available through the online, tablet and mobile platforms.
The league is widely regarded as the pinnacle of women’s club football. This reputation is validated by the presence of NWSL players at the World Cup where there have been 160 total appearances at the tournament from players in the NWSL.
NWSL Commissioner Jeff Plush said: “We are extremely thrilled to once again partner with FOX Sports to broadcast the National Women’s Soccer League to a national audience. FOX Sports’ commitment to soccer, and specifically the women’s game, is fully on display during the 2015 FIFA Women’s World Cup. Their impressive coverage and outstanding viewership during the tournament demonstrates their passion and dedication for the beautiful game.”
FOX said: “Our agreement with NWSL showcases our continuing support of women’s soccer well after the champion is crowned at the FIFA Women’s World Cup. We are proud to support the sport’s top players through our partnership.”
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