August 7 – McDonald’s has re-iterated its demand for FIFA to appoint an independent reform commission to help restore the organisation’s credibility.
The campaign group New FIFA Now has published an email it said it received from the company saying the fast food giant supported creation of an independent body.
“In regards to an independent reform commission, we do believe this is an important step in the greater reform that has to happen within FIFA,” McDonald’s vice-president of global media relations and issues management, Heidi Barker Sa Shekhem, wrote in the email published on the group’s website.
“An independent commission would bring an appropriate level of credibility, transparency, and neutrality to the role, and ultimately provide sponsors and fans across the globe with the confidence that the reform effort is both meaningful and a step in the right direction,” Sa Shekhem wrote.
In July, FIFA announced that it would establish a Reform Task Force comprising 10 representatives from its regional confederations and a neutral chairman.
The body is scheduled to make proposals to FIFA’s executive committee in late September before which FIFA general secretary Jerome Valcke has said he will meet round the table with front-line sponsors to allay their fears over FIFA’s ongoing crisis.
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