August 11 – Manchester United are exploiting the increasingly influential Asian commercial market by announcing a partnership with Korean-based online games developer and publisher, Nexon, bringing the club closer to the 15 million followers it has in the country.
As part of the agreement fans will be able to play a Korean version of the popular EA Sports FIFA Online 3 game with the addition of unique Manchester United branding and gameplay.
Users will be able to bring to life United legends such as Sir Bobby Charlton, Denis Law, Bryan Robson and Korea’s own Ji-Sung Park by including lifelike caricatures of the players within their game.
Manchester United’s Group Managing Director, Richard Arnold, said: “Korea is an extremely important country for Manchester United and we are pleased to be teaming up with Nexon to bring our Korean fans closer to the club they so passionately support. Nexon’s expertise in creating innovative and exciting game content makes them the ideal partner for Manchester United and we look forward to sharing with fans the latest in gaming technology.”
JiWon Park, CEO of Nexon Korea added: “Nexon takes great pride in offering comprehensive gaming platforms for Korean audiences and has paved the way for others to emulate in the local gaming industry.”
“Through our partnership with Manchester United, we look forward to delivering an enhanced gaming experience to our EA Sports FIFA Online 3 users in Korea.”
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