By Samindra Kunti
August 13 – Dutch club Ajax Amsterdam have named Cheng Shin Tire (CST) as an official partner of the club.
“It’s fantastic that we’ve been able to welcome them as an official partner in the meantime,” said Ajax’s marketing director Edwin van der Sar (pictured with Jack and Bob Duis). “This means that we will be working with them even more closely. Moreover, it means that the sponsorship amount for Ajax is now tripled compared to the previous agreement.”
CST have been an official sponsor of Ajax since 2013 and have strengthened their ties with the Dutch club by signing a new three-year deal that sees the Chinese producer of scooter and bicycle tires invest more in their sponsorship deal with Ajax. The financial terms of the deal were not disclosed, but the deal is believed to be far more lucrative for Ajax than the previous one.
“CST is very satisfied with the partnership with Ajax,” said directors of Cheng Sin Holland, Bob Duis and Jack Duis. “Both our exposure in the Netherlands, as well globally has been very valuable for CST and we’re therefore very happy that we will be working together more extensively with Ajax for the next three seasons.
“The accent will be on the international exposure that Ajax can provide for our brand,” added the directors.
“Ajax is a world-renowned football club with great appeal in our home market, China, as well as in the rest of the world.”
Ajax were eliminated 5-4 on aggregate by Rapid Wien in the third round of the Champions League qualifiers. In the Eredivisie PSV Eindhoven are overwhelming favorites to win a second-consecutive league title this season.
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