October 8 – Football fan website and digital platform 90min has completed a round of fund raising that has brought in $15 million to cashflow the group’s expansion into new international markets and increase content.
90min has now received funding of $39 million.
German media group ProSiebenSat.1 Media SE, has joined 90min’s existing backers Battery Ventures, Dawn Capital and Gemini Ventures. 90min will now launch a co-branded joint venture targeting the German football market with a combined digital offering with ProSiebenSat.1.
90min is headquartered in London with offices in Tel Aviv and Manila. Founded in 2011 it delivers 400-500 daily pieces of original, socially-driven content to over 30 million unique users a month in 10 languages across Europe, Latin America and South East Asia.
Plans are to open a New York office and launch a brand into the US.
90min content includes video, text, slideshows, social round-ups and interactive polls. The open technology platform enables other publishers to feature or embed their content.
, bringing its total funding since inception to $39m. The proceeds will serve to further boost 90min’s global expansion, introduce new sports brands, and enrich its technology-enabled platform with focus on mobile and multimedia content.
Asaf Peled, 90min Founder and CEO: “We are very proud to have a top tier media group like ProSiebenSat.1 join us as a strategic investor and partner, in line with our expansion into video, sports rights and eventually digital TV. While 90min has been growing as a consumer brand, teaming up with ProSiebenSat.1 reflects the company’s enhanced focus on strategic media partnerships driven by our open technology platform.”
Zeljko Karajica, Chief Officer Sports Business ProSiebenSat.1 Media SE, said: “We are excited to lead this investment round and partner with one of the world’s largest football content platforms. It is a great strategic fit for our digital sports portfolio and we look forward to establishing 90min as a leading brand in Germany.”
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