November 10 – Manchester United have added to their global sponsorship roster announcing a multi-year global partnership with newly launched luxury designer footwear brand, HEROES.
HEROES will produce a collection of lifestyle Manchester United shoes, while first team players and coaches will wear the firm’s formal shoes when on official club duty.
The luxury design footwear brand was only founded in 2014 and is based in Milan. The company is fully owned by SHIP Luxury B.V. (Netherlands). The Super Heroes Investment Partners is part of the Da Vinci Luxury AG, a German company listed on the stock exchange Berlin. The company’s goal short term objective is to run 12 own stores in Milan, Paris, New York, Shanghai, Hong Kong, Singapore, Tokyo, Dubai, Dallas and Los Angeles. HEROES is the club’s first Official Global Formal Footwear Partner.
Manchester United Group Managing Director, Richard Arnold said: “Our partnership with HEROES will not only provide our first team squad with well-designed and well-made formal shoes, it will also allow our loyal fan base to be included in that team spirit by wearing the same brand worn by our players.
Alfredo D’Acchioli, Chairman of the supervisory board of Da Vinci Luxury AG comments: “This is the first partnership of its kind for HEROES and we are confident that Manchester United’s enthusiastic fans will be the ideal audience for the launch of our HEROES brand. We look forward to huge success.”
The shoes can be pre ordered on www.shoptheheroes.com. The first full range of styles will be released at the end of November.
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