December 29 – Scottish Professional Football League (SPFL) clubs have been given the option of an extra ad space to sell on the their shirts for sponsors logos from the start of next season.
Currently the 42 SPFL clubs can sell the front of the team shirt and a space above the player’s number on the back of the shirt.
The third space will be a 100 sq cm space on the back of the shirt below the player’s number.
The release of the third sponsor slot is in response to calls from clubs for more visible and effective sales inventory.
The SPFL has improved the value of its broadcast deals this season and extended its partnerships with Sky and BT until the end of the 2019-20 season.
The existing contract, believed to be worth around £15 million a year to the SPFL, started in 2014. The new contract sees the broadcast of 60 live games and six end-of-season play-offs and is believed to have been increased by 25% with the new deal.
The recommendation to add the new shirt inventory came from a working group looking at player kit sponsorship regulations which were then approved by the SPFL board.
SPFL Chief Executive Neil Doncaster, said: “We are pleased to announce this additional opportunity for member clubs to sell another space on player kits to current or prospective sponsors.”
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