January 28 – Premier League commercial giant Manchester United has announced a new partnerhip in drinks brank YOU.C1000, which becomes the club’s Official Isotonic Drinks Partner in Indonesia.
Manchester United estimates it has 54.5 million fans in Indonesia that YOU.C1000 will be targeting via a series of promotions, competitions and events. No value was put on the deal.
The drinks brand will feature images of the famous Manchester United crest and first team players.
It is launching the partnership with a ‘We Are United’ promotion – a competition challenging four Manchester United fan clubs in Indonesia to create their own match-screening event.
Each fan club will host three match viewing events, which will be evaluated and awarded points on attendance, decoration, innovation and imagination. The higher the score the event receives, the more opportunity the fans have to be awarded prizes such as tickets to see Manchester United play at Old Trafford and signed merchandise.
YOU.C1000 President Director, Alaric Djojonegoro comments: “Through our partnership, YOU.C1000 is excited to introduce the Manchester United fan base to our unique isotonic drink. Football represents an important platform for YOU.C1000 and we believe by partnering with the world’s most iconic football club, we will provide exciting opportunities for Indonesians that will bring them closer to the Club they love so much.”
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