CAF signs ‘milestone’ deal with Total as new main sponsor

July 22 – The Confederation of African Football (CAF) has signed a new main sponsor for its top 10 club and national team competitions for the next eight years. The new deal with French oil and gas company Total will begin with the 2017 Africa Cup of Nations finals in Gabon.

“The parties have agreed not to release the amount of the deal for time being,” CAF’s director of communication, Junior Binyam, told the BBC but it is likely to exceed the previous arrangement with mobile phone company Orange

“This partnership is a major milestone in our ongoing search for additional resources to accelerate African football’s development, bring its governance up to date, upgrade its sports infrastructure and advance its performance globally,” CAF president Issa Hayatou said in a statement.

Patrick Pouyanné, Total’s president and CEO, said: “We are delighted to partner with CAF, because Africa is part of Total’s makeup. Through this commitment, we hope to strengthen ties to our stakeholders and customers through exciting, celebratory events that are always popular, including within our own teams.”

As well as the Nations Cup, the sponsorship will cover the African Nations Championship (CHAN), the CAF inter-club competitions (CAF Champions League, CAF Confederation Cup and CAF Super Cup), the Youth competitions (U-23, U-20 and U-17 Africa Cup of Nations), the Women Africa Cup of Nations and the Futsal Africa Cup of Nations.

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