Kumho drive deeper into Europe with addition of Olympique Lyonnias

July 27 – South Korean tyre manufacturer Kumho has added a second European football club to its sponsorship portfolio, becoming the official tyre partner of French Ligue 1 club Olympique Lyonnais.

Earlier this month Kumho announced a deal with Premier League Tottenham Hotspur in South Korea as the club was heading to Australia for its pre-season participation in the International Champions Cup. No figure has been put on wither deal.

Kumho’s two-year deal with Olympique Lyonnais will see the brand have a strong presence at the club’s home matches at the Stade des Lumières, built for the recently completed European Championships, and on its digital channels.

Jean-Michel Aulas, President of Olympique Lyonnais said: “Olympique Lyonnais continues to expand internationally and this contract with an established South Korean company shows Olympique Lyonnais’s ability to go beyond frontiers and take a further step in its strategy towards international exposure. Kumho Tyre provides a great opportunity for us to enhance our popularity in Asia and all over the world.”

The French agreement adds a fourth major market to Kumho’s European football sponsorship strategy of partnering with premium clubs or leagues. Kumho is official tyre partner of the German Bundesliga clubs Hamburger SV, Hertha BSC Berlin and FC Schalke 04, as well as a partner of the Spanish Primera División.

Han-Seob Lee, President and CEO of Kumho Tire, added: “We are very happy to create this partnership with Olympique Lyonnais, one of the most prestigious football clubs in Europe. The club‘s magnificent stadium will serve as great showcase for our brand. This partnership between Olympique Lyonnais and Kumho Tyre has been made made in order to generate mutual advantages for both brands in terms of general visibility and international exposure.”

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