September 29 – Manchester City have extended their five-year partnership with EA Sports. The video game developer will remain as the Club’s Official Gaming Partner.
EA Sports and Man City have developed the partnership via exclusive content and in the new deal they will push that content further across the club’s digital platforms including the official Manchester City Snapchat channel. EA will also become the sponsor of Manchester City’s Man of the Match.
Man City were the first Premier League club to sign an eSports player, Kieran ‘Kez’ Brown, who plays in City colours. Brown will be used in a Facebook Live broadcast where hewill test his skills across FIFA’s gaming history, beginning with the inaugural FIFA 94 and ending with EA Sports FIFA 17 release.
Damian Willoughby, SVP of Partnerships, at City Football Group, said: “At Manchester City we are incredibly proud of the partnership we have built with EA SPORTS over the last five years. We both seek to challenge ourselves year in and year out to ensure our fans have more opportunities to engage with the Club and the game they love.”
Manchester City players were among the first to get their hands on a copy of FIFA 17 on Tuesday, which includes new features that give players greater control over their club’s season, the option to compete in the J-League, and Premier League managers roaming the side line.
Tom Henderson, Senior Manager, Global Partnerships, EA SPORTS, said: “We’re delighted to extend our partnership with Manchester City, who are a long standing partner of ours and one we have genuinely innovated with over the past five years. We look forward to continued success together with many more exciting digital fan experiences to come and added authenticity in FIFA 17.”
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