May 12 – Premier League Everton have cleared the way for the announcement of a new shirt sponsor after the club unveiled current sponsor Chang was shifting over to a new three-year community partnership.
That partnership will start June 1 and will follow on from the end of its main sponsorship, creating a series of community programmes and initiatives in both Thailand and Merseyside.
The Thai brewer has been the club’s longest-running shirt sponsors having first signed with the club in 2004, then again in 2005, 2008, 2010 and 2014. African betting firm SportPesa are expected to be announced as the club’s new main sponsor.
Everton Chief Executive Officer, Robert Elstone, said: “The enduring success of our partnership with Chang is based on a set of shared values and a deep and genuine friendship between the two organisations.
“I’m really pleased that we will be continuing to work together with a clearly defined focus on community – something which is incredibly important to both organisations. I would like to thank Chang for everything they have done for Everton over the last 13 years and for the commitment they have now made to support the communities both in Thailand and Merseyside.”
The new agreement will include football coaching trips to and from Thailand and further development of the Chang Junior Cup; a national junior competition to assist grassroots development for Thai players and coaches. The partnership will also continue to support the work of the Thaibev Academy in Bangkok in developing young footballing talent in Thailand.
No figure was released for the new partnership.
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