June 29 – It may be a month to go before the match but Relevent Sports, organisers of the International Champions Cup, are ramping up the promotion of the El Clásico clash between Barcelona and Real Madrid at the Hard Rock Stadium in Miami on July 29.
Organisers have announced Casa Clásico presented by La Liga which “will host a full program leading up to the match including concerts, brand partnerships, team pep rallies, art installations and more.”
PSG vs Juventus will kick the week off in Miami at the same stadium on July 26, before the Spanish roll in town bringing their fiesta with them.
Bayfront Park will host the Casa Clásico free public fan-fest from July 28-29 and will be open to fans of all ages. This will feature free concerts, games, giveaways and meet-and-greets with current and former players. It will also include a spotlight on local Miami artists as well as a beer garden presented by ICC sponsors Heineken and a watch party on Saturday night.
CeeLo Green will perform the national anthem for the PSG vs Juve match while Flo Rida will headline the match’s halftime show. Latin superstar Prince Royce sing the national anthem for the El Clásico match-up with Marc Anthony performing the halftime show.
NextVR will broadcast El Clásico live in VR for the first time. The match will be produced with dedicated announcers, the halftime show experience and behind-the-scenes footage exclusive to VR. Multiple cameras positioned along the pitch and throughout Hard Rock Stadium.
SCHEDULE OF EVENTS
Wednesday, July 26
- 2017 International Champions Cup presented by Heineken® match between Paris Saint-Germain F.C. and Juventus F.C. at Hard Rock Stadium in Miami Gardens, Fla.
o National anthem by Five-time Grammy Award-winning recording artist CeeLo Green.
o Halftime performance by Grammy Award-nominated, multi-platinum superstar and international recording artist Flo Rida.
- Watch party at the W South Beach.
- Official After Party at WALL Lounge featuring special guests and surprises.
Thursday, July 27
- Combate Clásico at Mana Wynwood.
- El Clásico Miami VIP Party at Seminole Hard Rock Hotel & Casino in Hollywood, hosted by legendary soccer player Luis Figo.
Friday, July 28
- Casa Clásico presented by La Liga at Bayfront Park (Public Fan Fest).
- Official El Clásico Miami Party at MR JONES.
Saturday, July 29
- Casa Clásico presented by La Liga at Bayfront Park (Public Fan Fest).
- 2017 International Champions Cup presented by Heineken® El Clásico Miami match between FC Barcelona and Real Madrid C.F. at Hard Rock Stadium in Miami Gardens, Fla.
o National anthem by multi-platinum, award-winning Latin superstar Prince Royce.
o Halftime performance by five-time Grammy Award winner and global music icon Marc Anthony.
- Watch party at Casa Clásico presented by La Liga at Bayfront Park.
- Official El Clásico Miami After Party.
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