July 4 – Munich-based German engineering firm Siemens has been named as the Performance Partner of FC Bayern München in a three-year deal starting with the new season.
In a deal that covers both the football and basketball teams, Siemens will bring its expertise “in the areas of electrification, automation and digitalization for the benefit of FC Bayern and its fans. By deploying the right combination of people, technology and digital services, the company will enable the club to generate genuine added value in the areas of building automation, fire protection and security. The team’s stadium will be the ideal experience for all fans of the game,” said a club press statement.
Siemens Healthineers, the healthcare business of Siemens AG, will also be the exclusive healthcare technology partner of Bayern and equip Bayern’s training facilities and the Allianz Arena “with the most advanced healthcare solutions in order to support player health and convalescence in medical examinations, through prophylactic screenings and in cases of acute injury,” said a club statement.
No value has been put on the agreement which will see Siemens technology being inputted across the whole Bayern business, but particularly in new technologies and digital solutions.
“In particular, software and cloud-based services in the areas of power engineering, building technology, safety and security technologies as well as intelligent mobility solutions for local public transportation and traffic management systems will play a major role in the collaboration,” said the club.
“Siemens and FC Bayern are global players. So the collaboration we’re now launching is a logical and attractive step. The fact that it also includes our ambitious basketball players is an additional sign of Siemens’ tremendous trust in the partnership between these two strong brands. We’d like to sincerely thank the people at Siemens who are responsible for making it all happen,” said Uli Hoeness, FC Bayern München AG Supervisory Board Chairman and FC Bayern München e.V. President.
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