July 21- US telecoms giant AT&T has extended its long-running sponsorships with soccer in the country renewing deals with the MLS, U.S. Soccer and the annual Mexican national team tour in the US.
AT&T has been an official sponsor of the MLS since 2009. No value has been announced for the deals renewal is believed to extend the relationships for at least two further seasons and cover the 2018 Men’s and 2019 Women’s World Cups.
The most prominent activation of AT&T’s MLS sponsorship will be on Decision Day, the final day of the MLS season which takes place October 22 this year.
AT&T also currently sponsors the Goal of the Week, Month and Year votes as well as The Movement, a show hosted by Calen Carr on MLSsoccer.com that tracks the growing soccer culture in the US.
With U.S. Soccer, AT&T will sponsor the men’s, women’s and youth national teams. That sponsorship commitment will include next year’s World Cup in Russia as well as the 2019 Women’s World Cup.
AT&T has been a partner of the Mexican National Team’s annual U.S. Tour for more than a decade. AT&T’s activation include title sponsorship of Futbol Fiesta, the pre-game activation zone.
Across the sponsorships AT&T will receive TV advertising during match broadcasts as well as inventory on digital platforms and in-stadium signage.
Industry estimates put the value of the total sponsorship package at $14 million per year.
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