By Mark Baber
November 14 – DHL, the Germany based international express services provider, has renewed its partnership with Indian Super League (ISL), marking the company’s third year in its sponsorship of one of India’s two top professional football leagues,
DHL expressed its pride in being the Official Match Ball partner for all games, noting that this season, ISL has grown to 95 matches from last year’s 65, and will be played over the course of five months.
The company also announced that it will award the ‘DHL Winning Pass’ to the player with the highest number of assists in each game, as well as for the entire season.
DHL plans to unveil “an exciting 360-degree interactive brand campaign specifically created for this season which has the potential to be seen by 215 million television viewers and 1.5 million in-stadia spectators.”
DHL Express India country manager RS Subramanian said: “ISL has grown to be an integral part of the country’s sporting calendar. With our shared passion for football, at DHL, we see this partnership getting stronger each year. The increase in the number of games this season gives us greater opportunity to engage with our audiences on and off-ground for an even longer period of time. We have brand engagements planned including an upcoming 360-degree brand campaign. We are excited to be part of this journey!”
A DHL spokesperson added: “Having strengthened club participation from eight to 10 in the Hero Indian Super League this season, its soaring viewership and the league’s commitment to grassroots football, India is undergoing a football renaissance. It is going to be an exciting new journey with the longer season set to kick-off shortly. We are extremely happy that we are seeing greater interest from corporates with DHL having extended their association and committed to being part of the Indian football growth story.”
No value was given for the sponsorship.
The fourth season of ISL kicks-off on Friday with two new clubs, Jamshedpur FC and Bengaluru FC, participating.
As well as supporting the ISL, DHL has strong interests in other football clubs and tournaments notably as sponsor of Manchester United, FC Bayern Munich and the Copa Libertadores.
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