January 10 – FC Bayern Munich has unveiled North American-based OXiGEN as the club’s Official Functional Water & Recovery Tool Partner in a three-year deal.
OXiGEN will use the Bayern hook-up to expand brand profile in the Americas, Middle East and Asia.
Blair Bentham, OXiGEN’s Founder and Chief Executive Officer commented: “We’ve been working diligently to find the ideal strategic partner for OXiGEN as we look to expand distribution globally. FC Bayern Munich is a worldwide brand whose aspirations and values align exactly with ours. It couldn’t be a better fit. Given that OXiGEN is a science-based, all-natural performance and recovery tool, it made complete sense to partner with one of the world’s top sports teams.”
OXiGEN is a performance product that clears lactic acid from the blood and boosts the body’s oxygen levels. This enables faster recovery from exercise, and allows athletes to push harder and get back to training sooner. It also helps recovery faster from oxygen deprivation during air travel and general fatigue.
“We are very pleased to announce OXiGEN as our new partner, welcoming them into the Bayern Munich family,” said FC Bayern Munich’s Executive Board Member for Internationalization and Strategy, Jörg Wacker. “OXiGEN was created by some of the brightest minds in science and has been made available by experts with over 27 years of experience in the beverage business. This innovative brand aligns well with our club and its values.”
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