January 26 – Manchester City have made a significant step towards raising the profile of the women’s game and recognising greater gender parity with the launch of a media campaign titled Same City, Same Passion.
The campaign focuses on promoting women’s football by demonstrating that the same skills, same excitement and same passion exist wherever a ball is kicked.
Man City said it is four years since the relaunch of their women’s team “but despite the rapid growth the sport has experienced since then, the general public perception of women’s football does not always match the reality of what can be seen on the pitch.” Man City wants to demonstrate the commonality between the women’s and men’s game are greater than the differences.
As part of the campaign the club has merged its mens and womens social media channels, as well as releasing a video.
Omar Berrada, chief operating officer, Manchester City, explained: “Misconceptions about the professionalism and quality of women’s football still exist and that needs to change. Same City, Same Passion aims to highlight that the similarities between men’s and women’s football are far greater than the differences and, regardless of who’s playing, it’s just football. Merging social media channels as part of this campaign offers us a unique opportunity to increase the visibility of our women’s team and to offer our supporters the chance to enjoy the excitement and passion that defines every Manchester City team.”
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