February 12 – South Korean pharmaceuticals company, Cho-A Pharm, has renewed its sponsorship of Manchester United as the club’s Official Pharmaceuticals partner in South Korea and Vietnam.
Cho-A-Pharm joined the Man Utd sponsor roster in 2014. The length of the extension was not revealed but it is likely to be for a further three years. No value was given for the deal.
Manchester United’s Group Managing Director, Richard Arnold, said: “With 30 years of experience in the pharmaceuticals industry, Cho-A is an established pharmacy chain in South Korea, giving our fans access to its wide range of health supplements through over 1,000 outlets, further promoting the importance of a healthy, balanced lifestyle.
The South Korean firm used the partnership for a number of marketing activations including Cho-A Saturday Night Soccer Party and a special art exhibition to support the company’s ‘Project A’ CSR programme, which created the chance for United fans to get closer to the Old Trafford experience and raise Cho-A’s industry thought leadership.
Seong-Hwan Cho, President and CEO of Cho-A Pharm Co. Ltd, said: “Throughout our partnership so far, Cho-A has achieved immeasurable promotional value due to various marketing activities by leveraging Manchester United’s strong global brand equity…Along with vision to globalise the business, we believe this gives another opportunity to promote the brand to over 40 million Manchester United followers in South Korea and Vietnam.”
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