February 22 – The Philippines Football League (PFL), which starts its second season in March, has agreed a multi-year data partnership with Sportradar. Included in the deal is a package of integrity and fraud prevention solutions to safeguard the game in the country.
The deal will enable the PFL to create its own video and streaming platform using Sportradar’s OTT (Over-The-Top) solution that integrates video streaming and content, with visualized statistical data viewable across all mobile devices, desktops and smart TVs.
The PFL will commercialise the platform through advertising, sponsorships, subscription or pay-per-view opportunities for ‘live’ matches.
Under the campaign logo and tagline ‘Integrity Always’, Sportradar will also conduct a series of educational and prevention workshops for clubs and players, focusing on the dangers of match-fixing. The company’s Fraud Detection System already monitors the bookmaker markets on the league for suspicious betting patterns.
“2017 was a fantastic first year for the PFL, and we believe that 2018 will be the year we take the league to the next level,” said Mariano Araneta, Philippines Football Federation president.
Sportradar has been rolling out its OTT platform globally and the PFL is its first agreement in Asia.“The PFL joins a rapidly growing group of federations and leagues globally that have taken a decisive step towards delivering an innovative digital strategy that will provide value and engagement for its sponsors and advertisers, as well as to the delight of its fans,” said Biplav Gautam, Director of Business Development in Asia “We are particularly encouraged by the PFL’s commitment to keeping the league clean, and we are confident that the engagement of our Integrity Services will safeguard the league against match-fixing.”
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