Serbian FA call in Genius Sports for data and integrity partnership

Serbian FA

April 10 – Genius Sports has added the Football Association of Serbia (FSS) to its roster becoming the federation’s official data and integrity partner.

Genius Sports will commercialise FSS match real-time data from the Serbian Superliga, First League and FSS Cup competitions.

The agreement will also see Genius monitor for any suspicious betting activity via its sports bet monitoring system which compares odds movements from global betting markets with real-time predictive algorithms.

Jovan Šurbatović, General Secretary of the Football Association of Serbia, said: “Maximising the value of data has become a crucial responsibility for all football organisations.”

Steven Burton, Managing Director of Genius Sports, said: “Technology’s role in unlocking the value of sports data and safeguarding sports against match-fixing is more vital than ever. We are delighted to be partnering with the Football Association of Serbia, growing our global football network and driving their future growth.”

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