April 12 – Korean gaming company Nexon has become Manchester City’s official social football gaming partner in South Korea. Nexon already has a partnership with Manchester United that was signed in 2015.
Nexon has worked with Electronic Arts in the development of the free-to-play online multiplayer FIFA Online game and will launch various events for Korean football fans and FIFA Online 4 players with Man City.
The agreement allows Nexon to expand in-game Man City content as provide rewards and fan engagement opportunities including tours of the Etihad Stadium in Manchester.
Damian Willoughby, Senior VP of Partnerships at City Football Group, said, “We are delighted to announce this partnership and welcome Nexon to the City family. Nexon is a worldwide leader in free-to-play games that shares our commitment in providing innovative and immersive experiences for a global audience.
“FIFA Online is one of Nexon’s most successful titles and one of the most recognised titles in Asia, boasting a passionate community of online users. Through this partnership, we look forward to engaging with FIFA online users in Korea and enhancing the game they love by developing in-game experiences and digital content.”
The emphasis on the on-line/off-line potential of the partnership was made by Jeonghun Lee, CEO of Nexon: “It’s a great honour to work shoulder to shoulder with one of the Premier League’s leading football clubs, and I hope our partnership will diversify both the online and offline football experience for FIFA Online 4 players.”
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