April 17 – Internazionale linked with club owner Suning’s Smart Retail offshoot to participate in Milan Design Week with an exhibition in the Tortona area, at the heart of Milan Design Week ‘Fuorisalone’. Their exhibition is titled ‘Innovative Passsion’.
Inter and Suning have created three installations: ‘Emotional wall’ describing Suning’s Artificial Intelligence technology for home automation, Suning BIU; ‘Magic Mirror’ represents the implementation of facial recognition tools to the retail industry; while ‘Colours of Passion’ is the centre-piece of the exhibition and is a de-structured reproduction of the Inter crest, a symbol for the evolution of the brand through technology and innovation.
“The Nerazzurri and the city of Milan are not only linked by our shared history, but also by our commitment to elegance, style and culture,” said Inter CEO Alessandro Antonello. “These have always been synonymous both with the city of Milan and Inter – and we now have the pleasure and the privilege to create this with Suning. Through Innovative Passion, we are sure that we will be able to share with the visitors many of the values that inspire our club, to represent the city of Milan and strive for ever-greater achievements, both inside and outside the pitch.”
As Suning grows into and starts to immerse itself in its ownership of the club, the holding company has opened an Italy office to spearhead its push into Europe. The company says it plans for three more overseas offices in the UK, France and Germany by the end of 2018.
Suning’s “intention is to introduce stylish and high-quality home and fashion products from Europe into China as it seeks to cater for a new generation of consumers.”
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