April 25 – Premier League Arsenal has signed a global partnership with Chinese firm BYD Auto for the electric car giant to become the club’s official car and bus partner.
Arsenal has been building its Chinese presence and has 4.7 million followers on its social media platform Weibo. The club toured China in 2017 as part of its pre-season, when this deal was first discussed. No detail was given for the length of the deal or the value.
BYD will receive pitchside LED signage and branding on dugout seats at the Emirates stadium. The carmaker will also have access to Arsenal Legends for special promotional events in China as well as access unique experiences for its customers and to engage with fans through social media channels.
Vinai Venkatesham, Arsenal’s chief commercial officer, said: “We are proud to become the first Premier League club to enter into a global electric vehicle partnership, and to do so with one of China’s largest and best known companies. Electric vehicles are destined to form a big part of our transport future so we’re delighted to welcome the world-leader in this field into our family of official partners.
“This partnership represents another move towards improving our contribution to environmental sustainability, something both ourselves and BYD are passionate about.”
BYD designs, develops and manufactures cars, buses, commercial vehicles and rail stock, employing more than 220,000 people worldwide. It provides London’s single and double-decker buses.
Sherry Li, BYD’s brand and public relations director. “This partnership shows that BYD, Arsenal football club and its global fanbase believe in a greener future and the deal will help us build our name here in China and around the world.”
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