June 6 – West Ham have signed Taiwanese international airline Eva Air as the club’s first official airline partner.
Eva Air will have what the club called “multiple branding” opportunities across digital and static club media, as well as developing fan activations and initiatives.
The sponsorship starts with the club this month. Neither the length of the deal or the value have been revealed.
Karren Brady, West Ham United vice-chairman, said: “I am delighted to welcome EVA Air to the West Ham United family. As the excitement of Premier League football continues to grow rapidly throughout Asia, we are extremely proud to team up with an airline that has established a magnificent reputation for its links between London and the far east.
“I am very excited about the benefits that the partnership can bring as we continue to grow and develop our corporate identity on a global scale.”
Formed in 1989, EVA Air is part of the Evergreen Group and a sister company to global container-shipping company Evergreen Line. It flies to more than 60 destinations throughout Asia, Oceania, North America and Europe with daily non-stop flights from London Heathrow to Bangkok that continue to Taipei.
Clay Sun, EVA Air president, said: “EVA Air is a proud supporter of sports and we are delighted to be partnering with West Ham United. For years we have actively supported and sponsored sports such as golf, tennis, badminton and baseball and this cooperation with the Premier League football club further extends this across our route network.”
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