June 14 – Hyundai will be Atlético Madrid’s official automotive partner for the next three seasons with it’s logo displayed on the left sleeve of the first men’s and women’s team shirt in national competitions until 2021 in a deal which displaces Alfa Romeo.
The agreement was signed at the Wanda Metropolitano with Atlético president, Enrique Cerezo commenting that: “It’s an excellent agreement. Hyundai is an important brand worldwide. Atlético de Madrid is delighted to be always at the forefront of all the companies which it works with. In this case, Hyundai is, for us, a great vehicle to make a great launch and a great season.”
On his behalf, the Hyundai General Management from Spain Leopoldo Satrústegui said: “Atlético de Madrid is a team that has values like Hyundai. It is a team that, with work and effort, has managed to get very high. Hyundai is a brand that based on effort and work has also managed to get very high. In a very short time, it has become the fifth manufacturer in the world. And we all know what Atlético de Madrid has achieved in recent years. I think they are two brands that are very connected in upgrowth.”
Hyundai will be providing cars for the club in the deal which is similar to an agreement re-announced by Chelsea and Hyundai on Monday, although the Chelsea deal runs for an extra year.
The Chelsea launch involved a photoshoot including Olivier Giroud, David Luiz and Tiemoue Bakayoko and a group of Chelsea fans, along with promises to develop “a range of initiatives and benefits for our supporters all over the world.”
Chris Townsend, Chelsea’s commercial director, said: “We are delighted to be announcing our new partnership with Hyundai that will see this iconic brand appear on the sleeve of our match shirts from next season.
“At Chelsea we pride ourselves on partnering with some of the world’s leading companies and we look forward to working closely with Hyundai as they seek to reward, engage and entertain our global fanbase.”
Andreas-Christoph Hofmann, vice president marketing & product at Hyundai Motor, commented: ‘We are thrilled to begin a new partnership with Chelsea – a successful and ambitious club that matches the global scale and challenging spirit of Hyundai. Just as we always place the customer first, so we have always positioned fans at the heart of our activities throughout our long-running engagement in football. We will be taking the same approach with Chelsea fans around the world as we kick off this new partnership.”
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