July 3 – Football DataCo has agreed a deal with Genius Sports to be the exclusive agency to supply and sub-license official match data and fixture lists for England and Scotland’s professional leagues to licensed betting operators in South Africa.
The data deal will enable licensed betting operators in South Africa to offer pre-match and in-play betting on all competitions including the Premier League, English Football League and Scottish Professional Football League.
Adrian Ford, General Manager of Football DataCo, said: “South Africa is a significant and growing market for football betting. With its strong distribution capabilities and understanding of the local market, Genius Sports was our preferred choice to supply high quality Official Data to regulated betting operators and their customers.”
The African betting market has been growing rapidly and in recent years has been hungry for content. The emphasis on licensed betting operators is key in this regard.
Steven Burton, Managing Director of Genius Sports, said: “We are delighted to be working with Football DataCo in South Africa, growing the global profile of English and Scottish football while enabling licensed betting operators to offer world-class products to their customers.
“The extension of our partnership will also ensure betting on their competitions continues to be safe, transparent and regulated within the rapidly expanding South African market.”
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