July 3 – Premier League Burnley have swapped main sponsor Dafabet for new launch gaming and betting brand LaBa360 in a record shirt sponsorship deal for the club.
Described as a “record-breaking multi-season deal”, the sponsorship will see the LaBa360 logo on home and away shirts in all competitions as well as a package of pitch side and generic branding at Turf Moor, and across online and social media platforms.
Coming after the club’s best-ever Premier League season, Anthony Fairclough, commercial director at Burnley, said: “This is the largest financial deal in our history, and the third international company we have had as principal partner, which demonstrates the growing global appeal the club offers companies overseas thanks to our Premier League platform.”
LaBa360 is an international gaming company offering sports betting and casino products. They take over after two seasons of Dafabet sponsorship and for the club’s first European campaign for 50 years.
Angelika Tang, Director of LaBa360, said: “This is a hugely exciting time to partner with a high profile Premier League team like Burnley. Built on solid foundations and following a stellar season, we are certain the club will provide us with the platform to launch this new, international iGaming brand…Laba, broadly meaning ‘legendary luck’ or ‘the luck of legends,’ is something we hope will rub off on the team and our customers, bringing greater success to all.”
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