Facebook picks up premium Premier League rights market with £260m deal in SE Asia

July 6 – The entry of the giant OTT streaming services into the top tier football rights market is gathering pace with Facebook agreeing an estimated £260 million deal for live Premier League matches in south-east Asia.

The three-season deal from 2019/20 to 2021/22 will see Facebook broadcast 380 games per season in Thailand, Vietnam, Cambodia and Laos, reported The Times.

Earlier this year rival Amazon picked up one of the final two domestic TV packages of Premier League football. Amazon will livestream exclusive coverage of 20 matches a season online from 2019 to 2021. Amazon’s UK Prime Video subscribers will be able to watch 10 Premier League matches over one bank holiday and another 10 during one midweek round of matches.

No figure was announced for the Amazon rights buy but it was released that BT will pay £90 million over three years for the final UK package of 20 live and exclusive mid-week games each season.

Amazon are also reckoned at the forefront of the bidding for the remaining packages which include one football match every week from the first Division, 12 on an exclusive basis from the second division and 90 seconds highlights of every match to be streamed online.

The collective price for these rights is put at about €120 million.

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